With Salesforce CRM System, U.N. Ro-Ro Converts the Data to Information and Information to Action

 

With a fleet of 12 modern Ro-Ro ships and an annual capacity of 322.000 vehicles U.N. Ro-Ro İşletmeleri A.Ş., who carries out the %65 of Turkey’s export made via Ro-Ro lines, is the leading intermodal Ro-Ro transport company connecting Turkey and Europe. U.N. Ro-Ro is a company that carries out the operations of 12 Ro-Ro ships and port management.

U.N. Ro-Ro is a leading combined transport company that distinguishes itself with its customer oriented approach.

As of January 2016, U.N. Ro-Ro İşletmeleri A.Ş. has taken a decision to invest considerably more for technology in order to catch exact meet to customer needs and requests. At the end of this year, targeted growth of the company is %15.

To take a faster action for the processes that have been managed by sales, operations and administrative affairs,  quick setup of cloud computing solutions and  users easy adaptations has influenced to take the decision to develop this system with Salesforce CRM Solutions in order to follow prevenient and actual work fastidiously. CRM implementations go live in 25 business days, and a half-day user training includes marketing, sales, operations and administrative activities, organized for their consultants by Salesforce Authorized Dealer in Turkey –INSPARK.

Jan Devrim, a Chief Sales Officer at U.N. Ro-Ro İşletmeleri A.Ş. commented the latest developments with the following words:  “We preferred Salesforce because we know that it is impossible to overemphasize the importance of CRM culture.  We efficiently manage our sales team; and executive directors use sales and operations reports which help them to take an effective and a quick decisions.”
 
U.N. Ro-Ro gives a service for a major part of companies that export from Turkey to Europe and this company applies customer oriented approach for all of its business process. Operations and sales processes followed by regular reports and dashboards not only help to take that right decisions in the limited time but they also help to check if that taken decisions are applied with the fastest and with the most accurate way.
 
Data bases, obtained by different operation management systems and transferred to Salesforce CRM, also help to analyze the customers’ preferences. Sales processes can easily followed with the reports prepared on the basis of customer and sales representative.